Hello Kitty Singapore Essay Example for Free

Hello Kitty Singapore Essay A person has many needs at any given time. Abraham Maslow sought to explain why people are driven by particular needs at particular times. According to him, human needs are arranged in a hierarchy (refer to Figure 1), from the most pressing to the least pressing. In order of importance, they are physiological needs, safety needs, social needs, esteem needs and self-actualization needs. The most basic level of needs must be satisfied first before desiring higher level needs. Therefore, having a Mctoy fulfils the forth level needs, called as ‘Esteem Needs’. Self-esteem is the desire for status, self-respect and prestige. Owning the series of Hello Kitty dolls has gained a sense of fulfilment to the individual because it is not that easy to get the limited edition toys at any time. Besides that, the ‘Kiasu’ attitude which is very popular among Singaporeans to have something which everyone else is having, regardless of whether it is of any use. The fear of losing out drives the feeling to fulfil their esteem needs, where they are happy knowing they too have one like others. In order to fulfil the esteem need, people are often engaged in either profession or hobby to gain recognition. For those who loves collecting dolls, use this hobby as a platform to gain recognition from others so that they will be praised. Thus, they feel that by owning the series of hello kitty dolls can make them gained recognition. How has McDonald’s created value to its consumers by offering Hello Kittty dolls in their Extra Value Meals? Marke ting experts, Don Peppers and Martha Rogers say that ‘The only value a company will ever create is the value that comes from customers.’ Customer value is the relationship between the consumers perception of benefits they believe they will derive from a purchased compared to the price that will be paid. The total benefit package includes functional attributes of the product and related service attributes. Creating value not only transforms sales effectiveness, it also provides insulation from price pressure. There are many sales strategies, tactics and techniques for creating value for customers. McDonald’s has identified the benefits that consumers would gain from the promotion by creating a series of value to its customer through the promotion. The total value created to its consumers by McDonald’s comprises of four sources namely product, services, personnel and image. Firstly, the product (Hello kitty Dolls) were given as a premium to its loyal consumers at its cost price when consumer purchases the Extra Value Meal, rather than charging any extra amount for it. McDonalds has created value to its consumers by offering this product premium. In terms of service, McDonald’s has created value to its consumers an alternative way of getting the exclusive dolls, where these dolls can only be purchased through McDonald’s outlets during the limited period of time. This series of limited-edition toys will not be available as and when consumers want them. Thirdly, the satisfaction gained by consumers by owning these dolls. As the dolls were limited edition and were sold at cheaper price, McDonald’s has created the satisfaction feeling among its consumers when they own them. And finally image value is created to McDonald’s consumers where the consumers have the option to choose designs of their preferences during the one-month promotion. The image of ‘Kitty’ representing different cultures wedding costumes creates value to those owning them. Thus, McDonald’s has added up values from all the four sources mentioned above to successfully create values to its consumers through its ‘Hello Kitty’ Promotion. Recommendations and Conclusion Here are several alternatives that McDonald’s should have considered before carrying out the promotion to avoid such havoc from happening: 1) Study the consumer behaviour of Singaporeans 2) Periods of the promotion 3) Increase the number of toys offered for promotion In conclusion, the havoc caused from the ‘Hello Kitty’ Promotion in Singapore has not tarnished McDonald’s image in any aspect. This was proven when McDonald’s introduced another six sets of designs featured royal costumes around the world a year after, and the sales seem not to be declining. There was no repeat of the previous year’s frenzy as McDonald’s was prepared. Several precautions were taken such as limiting the number of dolls each customer can buy to four, and had more dolls in stock for panic buying. Besides that, to monitor and control the crowds, McDonald’s has hired security personnel and mobile squad officers to visit McDonald’s outlets.

Machiavellis The Prince: Still Relevant after All These Years Essay

Machiavelli is â€Å"a crystal-clear realist who understands the limits and uses of power.† -- Pulitzer Prize–winning author Jared Diamond (2013) Written almost 500 years ago, Niccolo Machiavelli’s â€Å"The Prince† brings forward a new definition of virtue. Machiavelli’s definition argued against the concept brought forward by the Catholic Church. Machiavelli did not impose any thoughts of his own, rather he wrote from his experience and whatever philosophy that lead to actions which essentially produced effective outcomes in the political scene of Italy and in other countries. While Machiavelli is still criticized for his notions, the truth is that, consciously or subconsciously we are all thinking for our own benefit and going at length to achieve it. On matters of power where there is much to gain and a lot more to lose, the concept of Machiavelli’s virtue of â€Å"doing what needs to be done† applies rigorously to our modern politics and thus â€Å"The Prince† still serves as a suitable political treatise in the 21st century. The subject of human nature has great emphasis in â€Å"The Prince†. Human beings are viewed as rational decision makers who try to maximize their self-interest. They are inclined to help whoever will give them the most benefits and by definition, may easily betray someone to whom they were previously loyal seeing a better opportunity. A large part of being a prince or a politician is being able to lead people, and therefore it is of utter importance in how to deal with their behavior. â€Å"Here a question arises: whether it is better to be loved than feared, or the reverse. The answer is, of course, that it would be best to be both loved and feared. But since the two rarely come together, anyone compelled to choose will fin... ... to the times of kings and princess, however it must be noted that the underlying human emotions and their motivations can only be dealt with decisiveness and deep plotting. The concepts discussed are applicable to all leaders and politicians holding offices. Bottom line is, some things never changes. Even though a lot has changed, principles of Machiavelli’s Prince are adapted and used widely yet secretly in a complex world of growth and prosperity with a greater demography and geography. Bibliography 1) Machiavelli, NiccoloÌ€, and Robert Martin Adams. "Chapter 17." The Prince: A Revised Translation, Backgrounds, Interpretations, Marginalia. New York: Norton, 1992. 46. Print. 2) Machiavelli, NiccoloÌ€, and Robert Martin Adams. "Chapter 18." The Prince: A Revised Translation, Backgrounds, Interpretations, Marginalia. New York: Norton, 1992. 49. Print.

The Role of the Economy in Presidential Elections

There are many factors that can influence a presidential election in the United States. One of the most important factors is the economy. It is always one of the top debate topics which candidates must pay close attention to. What makes it such an important issue is that it does not matter what state the economy is. Whether it is in good shape or bad shape, it is still going to play a major role. However, if the economy is suffering than is going to be an even bigger talking point.When the economy is not doing well, voters become more concerned about it, which means that the candidates need to have a good plan on how to fix it. Otherwise, they will lose a lot of support. People are always concerned with money, which is why the state of the economy always plays a role in presidential elections. Although, how big of a role it plays does vary. Even though it does vary, it is always going to be an important issue in presidential elections. Money and our economy are things that voters are always going to be concerned with.That is why in this paper I am going to discuss the role of the economy in presidential elections by comparing and contrasting its role in the 2008, 2004, and 2000 elections. In doing so I will show that the economy plays a major role in presidential elections, but that that role does vary depending on the state of the economy. The 2008 United States presidential election was a very exciting and ground breaking one. There were many issues that played an important role in this election, but one of the biggest was the economy. It played the biggest role in this election compared to the 2004 and 2000 presidential elections.It was considered one of the central issues of the election. The reason why it was such a big issue is the fact that the economy is in the worst shape it has been in since the Great Depression. This caused it to be a central issue which meant that each candidate was going to have to make sure that they had a solid economic plan. Bot h of their plans needed to appeal to the voters. Each candidates plan on how to help out the economy was one of the first things that people would look at. The United States has the biggest deficit that it has ever had. This played into what plan each candidate came up with.It caused the candidates to change their stance on some issues. For example, Obama has plans to create a national healthcare system for those who cannot afford it (Skarda 2008 1). However, due to the fact that the deficit is so great, this plan would call for increased spending which would only add to the deficit. He then said that he would wait for the market to begin to stabilize before he would implement his plan. During a time of economic crisis like this, it is important for candidates to not have any plans to raise taxes. This would result in making them unpopular.It is something that they need to pay close attention to. Many people become unsure in times of such economic crisis and are going to look to the candidate who they believe has the best plan and seem the most confident in carrying out that plan. The candidates needed to make this a top priority because the country is in tough times economically it becomes a major issue. Under these circumstances, people continue to grow unsure of the economy and their own future. They do not know whether or not they are going to lose their job, be able to pay their bills, or even support their family.So when it comes to deciding which candidate to vote for, they are going to look at what each candidate’s plan to fix the economy is. They are going to want to vote for the candidate who seems most concerned about fixing the economy. As a result of all this, the economy played a very big role in the 2008 presidential election as it was one of the top, if not the top issue in the election. Also it played a much bigger role when compared to the 2004 and 2000 elections. Like during the 2008 presidential election, the economy also played a ma jor role in the 2004 election.Although it was not as major as in the 2008 election, it was still very important and not too far behind. And it played a bigger role in this election, than it did in the 2000 election. It was not as big of an issue due to the fact that the economy was not in as bad of shape as it was in 2008. However, it was still a central issue in the election. Also, it was over shadowed by the events that occurred on September 11, 2001. After the terrorist attacks, people became very concerned with issues of national security, so that became a big issue in the 2004 election.But like always, voters were still very interested in the candidates’ plans to help the economy. The Republicans believed that the improving economy would help President Bush win reelection, while the Democrats believed that there was no economic recovery due to the number of jobs that were lost. Also they argued that President Bush was leaving a growing national debt for future generation s because of his tax cuts. The Bush administration argued back claiming that the tax cuts have spurred the economy and will help boost the government’s income (O’Sullivan 2004 1).As a result, the candidates’ plans for the economy became an important issue. In addition, the candidates needed to have a good plan for how to handle the economy when the â€Å"baby boomers† reach retirement age (O’Sullivan 2). That was an important issue to many voters and each candidate needed to be aware of that and have a good plan. But the biggest economic issue was the loss of jobs in recent years. But in the end, economic issues along with all the other issues were trumped by national security issues. Voters were concerned with the war and the protection against future terrorist attacks first and foremost.As a result, the role of the economy was downsized and was not able to have as big of an impact. So despite not being the main issue of the 2004 election, it was still a major issue, but was not able to play as big of a role due to the war. During the 2000 presidential election the economy played the smallest role when compared to the 2004 and 2008 elections. The reason for this is that during this time the economy was booming and there was low unemployment. Due to the fact that there were few economic problems, issues on the economy were on the back of people’s minds.Also, there was not much either party had to do with economic issues. The Democrats were just able to point out how good of shape they got the economy in. Since the economy was doing so well, the Republicans could not attack it or come up with any plans to improve it that voters would really care about. Although the economy was in good shape, it still could have been used as a major tool in getting elected for the Democrats. Al Gore did not utilize the good economy in gaining support to its full potential (Cain 2001 2). Had he done this, perhaps it would have helped him gain enough votes to win.While at the same time, this allowed George W. Bush to have one less issue to worry about since people really were no concerned with it. He was able to focus on other issues and promote his ideas on those issues more than he would have been able to if the economy had played a bigger role. Unlike the other elections, Bush had a better chance of winning election by not talking about the economy. This is opposite of the 2008 election were one of the first issues that voters wanted to know the candidates’ plans for was the economy.And had they not talked about the economy as one of the top issues, they would have had no chance of winning election. The 2004 election is similar to the 2008 election in this aspect. This is one of the few elections where the economy was not one of the top issues at the forefront of the election. While compared to the 2008 and 2004 elections, the economy during the 2000 election had the least important role. In summation, the economy played the biggest role in the 2008 presidential election. It played the second biggest role in the 2004 election and the smallest in the 2000 election.Even though it played a different sized role in each of these elections, it was a major issue when compared to other issues. The economy always plays a major role in presidential elections. But as I have just shown, it plays a much bigger role when the economy is suffering compared to when it is doing well. By comparing the different roles the economy has played in recent elections, it becomes clear that the economy has played a major role in presidential elections and will continue to in future elections.

Essay about Major Changes Humanism and The Renaissance

During the 15th century, Northern Europe as well as Italy witnessed a serious revival of drawing accompanied by sculpture, painting and architecture. This revival was termed as the Renaissance. The revival effected major changes onto the representation of pictorial space on these two regions. These changes on that occurred on pictorial space representation were mostly driven by new idea of â€Å"Humanism†. Humanism philosophy practically outwitted religious and secular belief. As a result, the philosophy shifted a lot f importance to the dignity and value of the individual (Prescott, 2005; Fuga, 2006). The Changes Witnessed in Art in Northern Europe during 15th Century Even thought during 15th century, Northern Europe experienced numerous†¦show more content†¦Therefore, the diptych was important since it strengthened the faith of the donor. The donor was Maarten van Nieuwenhove of Bruges. He belonged to rich family. He became a councilor just five years after this portrait was painted. He rose to higher positions such as the rank of Mayor before he died. So, it was believed that this portrait aided in giving the donor fortune in his career as much as depicting private religious devotion (Pearson, 2005). MAN IN A RED TURBAN Jan van Eyck borrowed his idea from the Italian renaissance. The renaissance originated from Italy before spreading to other parts of Europe such Belgium where Eyck got the opportunity to utilize the idea. Even though it has never been proved, it is believed that man in a red turban is merely a portrait of Eyck. However, the name of this art seems to have been mistaken. The character portrayed in this work is wearing a chaperon and not a turban as the name suggests (Fuga, 2006). Of all the paintings done by Eyck, only 25 survived. Among the ones which survived included the religious paintings and portraits of the then Belgium wealthiest people. Despite the fact that oil painting technology had existed before Eyck’s art, he used it an unusual way that made his work very attractive. In fact, he is still regarded as one of the best painters at the time. The portrait has very attractive features. For instance, the red color of the turbanShow MoreRelatedThe Rise Of The Renaissance Essay1525 Words   |  7 Pages The Renaissance began in Florence, Italy around the 1500’s to about the 1700’s. Florence, Italy was the mecca of this rebirth because at the time Florence was extremely wealthy and the people of the city had political freedom and those new ideals of the Renaissance were not being condemned in Florence as they were other cities. This was a time where the arts and the logic of one’s own mind was valued rather than criticized, the antiquated medieval ideals no longer matched the needs of those whoRead MoreThe Influence of Renaissance in Art and Architecture947 Words   |  4 Pagesreligious symbols. 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